6 reasons you’ll attract your best clients by writing whatever the f you want

Feel like you can’t write what you really want because it’s not strategic enough or doesn’t fit into “The Rules” of marketing?

And yes, you know which rules I’m talking about. 

Things like…

→ You have to write around what will interest your customer. Start there.

→ No one cares about you. They care about what you can do for them.

→ You have to get suuuuper specific about what you want to write about, or else no one will think of you as an expert. Niche down more. MORE, I SAID, YOU FOOL!

→ You need to optimize this page to high heaven with SEO, or else no one will find it.

Et cetera, et cetera, et. cet. er. a.

Every time you sit down to write, The Rules keep popping up in your head and saying, “Nope. Sorry. That’s not gonna work, because it’s not serving your clients like THIS. You’ll scare them off. Try again.”

You want to do things right, so you listen… but then you end up so nose-deep in all the have-to’s that your analysis kills your ideas with “logic” before they even get a chance to jump out of your head and into google docs.

You feel frustrated… blocked… and even if you’re on the very edge of an awesome idea, you just can’t seem to make it all fit the way you’re supposed to.

Oof.

Been there, done that, had many a stress headache about it!

WHAT I’VE LEARNED → You can 100% still attract customers by writing what lights you up… without hyperfocusing on “strategy first.“

It’s not just a possibility. It’s the best way to do it!

In fact, when I stopped worrying so much about strategy! strategy! strategy! and started writing what actually interested me and felt good, that’s when things opened up for me.

I started connecting with more clients. I started growing my email list. Plus, I got my creativity back, 10-fold!

And here are 6 reasons it can be the same for you.

1. Just because it makes you unbelievably happy doesn’t mean it won’t serve your readers/clients.

We have this idea in business that we can’t write about what we want… because what we like writing about won’t be helpful to our clients (or they won’t care). 

Um, no. 

First, I promise you there are people who want to learn from or know more about what lights you up — because it lights them up, too.

There are people who love the chakras, cake decorating, urban gardening, poodle massage (massage for poodles? massage by poodles? You tell me, it’s your thing) or whatever as much you do. If not more! Trust me, people nerd out on stuff just like you do.

I mean, think about all the stuff you look up online about the stuff you’re into. Aren’t you glad someone else wrote about them? Haven’t they been SUPER helpful just by sharing information that they were into?

Second, “helpful” or “valuable” comes in a lot of different forms.

I mean, think about it. You don’t only read things that teach you how to do stuff, right? I know I don’t. We get plenty of value from hearing about others’ experiences or recommendations or even personal preferences.

All of these things give value:

• Your life experiences (“Wow, s/he’s been through this. They get it.”)

• Client breakthroughs you’re proud of (“Hm, maybe it’s possible for me, too!”)

• Funny stories that relate to your topic (“LOL. Love this. Following.”)

• Literally just sharing what you’re interested in right now. Seriously. You don’t have to be a lifestyle brand to do this. People like hearing what works for other people! If you’re a new entrepreneur, it shows them who you are. If you’ve been around a while, it gives them a chance to know you more deeply and may be what convinces them to stick around or buy from you FINALLY.

2. When you write about all the things you’re really interested in, you magnetize clients who are lined up with those things. 

In fact, that’s probably how you’re going to attract your best clients.

When you put out what you’re authentically interested in, you’re going to attract more and more people who need and want to hear that… who appreciate that you shared it… and are all-around on your “level.”

Basically, you start pulling in the people who want what you got!

That’s because not only do they feel that you’re aligned with what you’re writing, they feel aligned with what you’re writing.

NOTE: This is also *great* news for new entrepreneurs who feel like they’re not “qualified” or “don’t know enough.” 

Because guess what? There are always people who don’t know what you know, even if it seems basic to you! And aren’t those the people you’d probably want to work with anyway — the ones who are pretty new to this and need basic help?

3. Every energy type’s path to success is to follow their joy. Including in their writing.

This is basically #2, but from the “full woo” side.

Every energy type is, at their core, meant to follow their joy and use that as a guide post to get to where they want to go. This includes their writing. So yes, this works for everyone — not just generators, who are supposed to follow what lights them up.

It’s just that each type will experience that joy differently.

• For generators/MGs, it’s that “WHEEEEEEEE!” feeling.

• For manifestors, it’s that “F this sh*t, I wanna do THAT!” feeling.

• For projectors, it’s that “I am so passionate about this and would love to share my insight on it” feeling.

• For reflectors, it’s that “WOW! I feel so free and magical with this! What a delight” feeling.

Follow that feeling, whatever it is for your type, and you’re on the right path.

4. You’re going to do a way better job writing (and keep yourself writing about) the stuff that lights you up, in the way that lights you up.

When you write about what you truly want to share, you’re motivated from the inside out not just to write, but to keep writing. 

And if you want to create content that speaks to your clients on a consistent basis… that is really, really powerful. 

This is how you:

→ Get yourself to power through, edit, and put it out there with a ton of pride.

→ Find continual inspiration (sometimes it will seem never-ending).

→ Finish a blog post and then find yourself saying “OMG! WAIT! I need to write another one!” and typing away like you’ll die if you don’t.

Can you write a good article about something you’re not crazy about, or something you feel you “should” share? Yeah, of course you can. I’ve written damn good articles about how to fix damage from toilet floods. I’ve also written great tourism guides for a town I wish would drown in one of said toilet floods.

But I can tell you it’s going to be a lot easier to write awesome, attractive posts if you put your energy into what feels good to write.

5. You don’t have to write about the same thing all the time to get your readers’ attention.

I know, I know. You’ve been told to niche down and write specifically about one thing, or else you’ll confuse people.

But hear ye: people are multidimensional. They can + will connect with you on so many different things. 

They have different interests, different sides to them, different things they’re looking for from written content or copy at any given time. 

That means you don’t have to write the same damn thing, or about the same damn topic all the time to be helpful or get people’s attention!

As long as you have a general underlying theme (and it can be quite general) you’ll be fine.

For you, that could be a(n):

• Overall topic (e.g., chakra healing)

• Belief (e.g., “You are your own healer”)

• Approach (e.g, “Learn how to heal your chakras the fun way”)

• Etc.

Take me, for example. I’m both a copywriter and a human design reader… two things that seem 0% connected. Yet they are, because my underlying theme is, “You can be successful by following what lights you up.”

Or, my friend Jessica Page. Jess is a business coach to conscious business owners, but she shares LOTS of different parts of her life on social media that different clients connect with — not just her business tips.

Some of them love that she loves organic wines. Some of them love that she travels. Some love how much she loves her two adorable sons. Some love her “Fuck you, I’m spiritual” memes.

6. You can easily make your writing more attractive + readable with a few simple copywriting tips.

“Fun” writing doesn’t immediately mean “bad” writing. And “good” writing doesn’t have to mean creating in a restrictive, super-structured, serve-others-first-24/7 way that makes you want to die via keyboard.

It just means that you use a few hacks to make things easier for the reader.

There are tons of easy ways to (1) pull your readers in and (2) keep ‘em reading.

For example, you can:

• Turn it around and make it into a lesson for your reader (“and that’s why I always tell my clients to…”)

• Use A-I-D-A (Attention, Interetest, Desire, Action) or P-A-S (Pain, Agitation, Solution) formats

• Break up your paragraphs with rhythm changes — like having a couple of paragraphs and then having a two-word line to shake it up

• Simply start with a short first sentence, so it’s an easy slide into the next one, then the next one, then the next

• Do a brutal read-through and cut out the sh*t you wouldn’t read yourself

If you have an idea you’re passionate about and want to share, there are 1,000,001 ways to make it into a readable piece that people will enjoy.